Trying to rehabilitate the fashion show, with its creepy, retrograde brand DNA, seems inauthentic and irrelevant for young women who were toddlers during the … Read the whole story ...

Hi John: Thanks for asking. To clarify, no, only 3% of the respondents reduced their digital ad spending in the quarter, and 12.3% remained the same. As the story says, 45% increased spending by ...

The WNBA is more than a league. It is a brand. And brands need to be cultivated 365 days a year, seven days a week, online ...

A McKinney campaign for Almond Breeze touts Almondmilk as "Scary good for you." The Georgia Aquarium has completely revamped ...

The families of the victims portrayed in the ad campaign approved of and worked with BarkleyOKRP on the campaign.

If the plan is approved, Havas Group would once again become a separate public company as would media company Canal+ and publisher Louis Hachette Group.

"We will pause ads relating to US elections from serving in the US after the last polls close on election day, November 5th, 2024," the company said in a post. Political advertisers in the U.S ...

According to a report from the ARF with Kroger Precision Marketing, there is little to no correlation between attention ...

Welcome to the “Joanie Loves Chachi” of the 21st century. Like that best-left-forgotten 1980s spinoff of “Happy Days,” the new CBS sitcom “Georgie & Mandy’s First Marriage” plucks ...

When did we start forgetting that creative media planning is better than simply buying everything as efficiently as possible?