Personas are fictional characters, which you create based upon your research to represent the different user types that might use your service, product, site, or brand in a similar way. Creating ...

Humanity-centered design is a practice where designers focus on people’s needs not as individuals but as societies with complex, deep-rooted problems. Designers can co-create proper solutions when ...

Visual design is about creating and making the general aesthetics of a product consistent. To create the aesthetic style of a website or app, we work with fundamental elements of visual design, ...

In your attempts to minimize the effort your users need for performing actions on the website you’re designing, you just might be overlooking one major opportunity: sitemap footers. You might think ...

Design sprints are an intense 5-day process where user-centered teams tackle design problems. Working with expert insights, teams ideate, prototype and test solutions on selected users. Google’s ...

Take a deep dive into UX Magic with our course AI for Designers . In an era where technology is rapidly reshaping the way we interact with the world, understanding the intricacies of AI is not just a ...

Design thinking is a methodology which provides a solution-based approach to solving problems. It’s extremely useful when used to tackle complex problems that are ill-defined or unknown—because it ...

Do you remember the fairy tale about Hansel and Gretel, a small boy and girl trying to retrace their steps in the forest Stage 4 in the Design Thinking Process: Prototype One of the best ways to gain ...

Eye tracking is a useful technique in usability testing and user research. It offers a detailed real-time view of user engagement and interaction patterns. That’s because it records where and how ...

Mood boards in user experience (UX) design are visual collections of design elements like colors, textures and imagery. Designers use them to set a visual direction, share ideas with stakeholders and ...

A UX portfolio is a curated collection of a UX designer's best work—it showcases their skills, process and approach to solving user-centered design challenges. It is a visual and narrative ...

UX roles describe the various parts designers play in the design process. They range from generalist roles—e.g., UX designers and product designers—to specialist ones such as visual designers and UX ...