Brand experts say that personalization has to take into account predictability to avoid notifications that can turn into ...

The potential separation of Android and Chrome from Google could fundamentally alter the digital advertising landscape, ...

WokTok, a new entrant in the instant noodles market by Veeba, has recently launched a TV campaign that humorously explores how Indians adapt global cuisines, particularly Chinese, to their local ...

Manisha Kapoor, CEO & Secretary General of ASCI, writes how products can be adapted to fit into current trends and personal styles to meet contemporary consumer expectations ...

PHD India has been appointed Shriram Finance’s agency on record to manage its integrated media mandate. Following a ...

The PR industry is buzzing with excitement for the 4th edition of e4m PR & Corporate Communications 30 Under 30 Summit, which ...

Rai was previously with Pernod Ricard India as its Assistant Vice President North India, Sri Lanka, Nepal and CSD ...

Hanish Batra has been appointed as Vice President - Marketing at WestBridge Capital. He announced his new role on LinkedIn.

IPG has posted net income of $20.1 million in Q3. IPG Mediabrands, Acxiom and its digital specialist agencies, which includes ...

The TVC was aired in Hindi, Punjabi, and Gujarati, ensuring widespread reach across key potato-growing regions in India ...

The 2024 edition will see participation from more than 600,000 students from Classes I to XII across Uttar Pradesh, Bihar, ...

Sunita Rajan, Managing Director, APAC Media Sales & Marketing at Bloomberg Media, has joined the esteemed jury panel for the ...