With the New Year rapidly approaching, it’s a good time to take stock and reflect on the events, opportunities, and ...

Software developers play a fundamental role in helping businesses overcome numerous problems by creating custom tools, ...

This article identifies data collection challenges and explores how a decentralized approach, leveraging blockchain ...

The search giant’s proposals included allowing flexibility for companies and consumers in choosing a search engine.

Before the Internet became a hub for mass marketing, traditional media fueled business success. Paper, radio, TV, and direct mail ads were powerful channels for companies to connect with consumers ...

This successful alternate reality game strategy brought the target audience together on multiple media platforms, effectively ...

In relation to marketing, Pierre Subeh, a digital marketing director and digital innovation strategist, provides individuals ...

Creativity is the heart of any digital marketing agency, bereft of which the business begins to falter and suffer. In a highly competitive world, it is crucial to make a company different from the ...

Before landing on the right campaign or integrated strategy, giving your team permission to fail can lead to unexpected, and ...

Instead, you can do both of those things in your ... Messages perform calculations. In order to solve a math equation in Messages, type the problem into your text field, add the equals sign ...

As with every popular digital channel nowadays, e-mail marketing and its campaigns are measured. As of late 2023, next to open rates, the metrics most deployed by professionals to evaluate the ...

With roughly 15 billion U.S. dollars, the Canadian digital advertising market was the sixth largest worldwide in 2023, trumped only by undisputed global leaders the United States and China ...