Smile 2 director says the movie's viral marketing strategy is "blurring the lines between reality and fiction" to help "build credibility" for the horror sequel
Eagerly anticipated horror sequel Smile 2 is nearly upon us, but the film has probably already caught your attention online ...
collider1mon
‘Smile 2’ Hits One Last Global Box Office Milestone After Digital Debut
Smile 2 grossed just over $1 million domestically ... the film a proper theatrical push and unleashed an impressive viral marketing campaign that it replicated for the sequel.
Forbes25d
Hit Horror Thriller ‘Smile 2’ Gets Paramount+ Streaming Date
Smile 2—the hit sequel to the 2022 blockbuster horror thriller Smile—is coming soon to streaming on Paramount+. Smile 2 opened in theaters on October 18. The logline for Smile 2 reads ...
Yahoo1mon
You Can Watch the First 7 Minutes of ‘Smile 2’ Online — but Only if You Smile Into Your Webcam the Whole Time
The first seven minutes of “Smile 2” is the most I’ve ever smiled ... turned into a sleeper hit thanks to some creepy, viral marketing stunts, like dead-eyed models sitting behind home ...