T he Athar Festival 2024, held last week in Riyadh, has cemented itself as a defining moment for Saudi Arabia’s creative industry. This year’s event, underpinned by a strong vision of ...
At the recent Athar – Saudi Festival of Creativity held in Riyadh, Ashish Verma, the Global Head of Bloomberg Media Studios, delivered a presentation on ‘Smart Storytelling: Serving Not ...