T he Athar Festival 2024, held last week in Riyadh, has cemented itself as a defining moment for Saudi Arabia’s creative industry. This year’s event, underpinned by a strong vision of ...

Athar – Saudi Festival of Creativity, the Kingdom’s largest gathering of the creative marketing industry, has revealed a ...

Athar – Saudi Festival of Creativity, the kingdom's largest gathering of the creative marketing industry, is set to present an array of initiatives, aimed at nurturing professionals at every ...

Athar Festival 2024 spotlights the power of creative storytelling, combined with the intersection of creativity and technology, as a key driver of consumer marketing. Manchester United’s Matt ...