Small business owners face tough competition in today’s market. To stand out, you need smart and creative marketing ...

Armed with appropriate market insights, you can—at least for the foreseeable future—call if final and codify it in a message ...

We're examining how Neiman Marcus uses storytelling marketing to create its legendary Fantasy Gift Guide for brands wanting ...

With the rise of digital advertising tools in marketing, experts are pushing ... influencers had helped them discover new brands and products on a regular basis, with a preference for Facebook ...

Scandinavian Steel AB will begin distributing GreenIron’s hydrogen-based iron exclusively across Nordic and European markets under a new collaboration agreement. The deal will cover a regular delivery ...

And as a wise marketer (me) once said: "In 2025, you won’t just buy products; you’ll buy the punchline that sold them." (The author is an independent director, brand strategist and marketing ...

Artificial intelligence is revolutionizing the way companies market their products, enabling them ... As a researcher who studies technology in marketing, I joined several colleagues in conducting ...

Yet, while innovation is recognized as a growth driver, its execution often falters, with 75% of new products in the CPG category failing. The answer lies in the process: the best products aren’t ...

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