"Conversion Rate Optimization (CRO) is a systematic approach for increasing the percentage of website visitors that become customers," according to a collaborative infographic by design consultancy ..

An infographic (below) from Red Website Design explores 10 key content marketing mistakes to avoid. It looks at what each mistake is and also covers the steps to take to ensure that you avoid it.

Contributors MHD, MB, NG and JL conceived the project. TH developed the infographic. MHD, MM and S-MR developed the content. S-MR conducted the translation into French. Funding The authors have not ...