Recognizing, perhaps, that there’s no better way to grab the public’s attention than a little bit of outrage, Goldfish has ...

The snack that smiles back has announced a change to its iconic name. Goldfish crackers will now be known as “Chilean Sea ...

Goldfish wants to appeal to adults, so the fish-shaped crackers brand is changing its name-- well, kind of. The popular snack ...

Goldfish fans fishing for the limited-edition crackers donning the brand's new (temporary) "adult" name, will have to try again later.

Goldfish is relaunching its beloved cheesy cracker under a new name. No more grabbing a handful of your kid's Goldfish as you ...

Goldfish, they're not just for kids — at least, that's what The Campbell's Company wants you to think with its recent rebrand ...

Goldfish Crackers has just rolled out the dumbest stunt of the year. The snack for toddlers is temporarily rebranding itself ...

The popular snack crackers that kids love to devour will be getting a name change to show that the snacks can be for adults ...

For those unable to snag the Chilean Sea Bass version, traditional Goldfish Cheddar crackers will continue to be available at ...

Goldfish crackers are temporarily rebranded as Chilean Sea Bass to reach adult consumers who might otherwise think the snack ...

Campbell’s, the owner of Pepperidge Farms, announced today that it would rename its iconic snack, Goldfish to attract a new ...

Goldfish crackers are synonymous with hungry kids, but the company is betting that a sophisticated name change could expand that audience.