As a channel, it remains key to growth for many retailers. But the era of the DTC brand as we know it is over.

Sarah Caspari joined the Monitor in June 2015 as a Social First intern, after graduating from the College of William and Mary with a B.A. in English and Latin American studies.

Oscar Wong / Getty Images If you want to get into the online business game, it’s a good time to start. Since the COVID-19 pandemic, online sales in the U.S. have surged, reshaping consumer ...