Learn how to stop overpaying for Google Ads by using optimized bidding strategies that improve cost efficiency and results.

More than one-fourth of public relations and communications professionals say they are already using generative AI tools to craft press release content, according to recent research from PR Newswire.

This case study outlines how Annie's Homegrown used grassroots marketing to propel itself from a home-based startup selling a commodity food item—packaged macaroni-and-cheese—in small mom-and-pop ...

B2B tech marketing is constantly shifting as products, channels, and strategies evolve. However, some core principles remain constant amid all the change. An infographic (below) from Team4, which was ...

In 2022, Twitter (now X) informed advertisers that their ads on the social network had been running on profiles that solicited child sex abuse materials. After the notification, Dyson, Mazda, Forbes, ...

When the calendar turns to spring every year (and the weather actually cooperates), most people begin an annual rite of passage: We stuff coats into closets, dust off the deck furniture, and begin the ...

History is filled with examples of improved technologies outperforming predecessors—from the typewriter to word processor to computer, or from rotary phone to iPhone 6... That pattern is true among ...

The advent of accessible AI technologies marks a significant milestone in the evolution of business. Automation tools equipped with AI capabilities are revolutionizing traditional workflows, ...

Digital marketing is more popular than ever. As a result, corresponding budget allocations are increasing, leaving marketers scrambling to keep up. Digital marketing spend increased nearly 16% from ...

Senior marketers say audience targeting is both the top benefit of direct mail marketing and the top challenge they face with the channel, according to recent research from SeQuel Response. The 2024 ...

The landscape of marketing and technology has experienced a seismic shift over the past three decades. Martech platforms, the founding and rapid expansion of social media networks, Big Data, and other ...

From its humble beginnings in print to the advent of broadcast media and the subsequent digital upheaval, the advertising industry has continually adapted to technological advancements. However, ...