Ads for faux film “Howl You Know” will run before actual trailers in cinemas while the brand is sharing additional Hollywood-like content on social.

Marigold AI (MAI) and pronounced "May", is dedicated to helping marketers create meaningful, human-centered experiences that foster genuine connections and strengthen customer loyalty. According to a ...

Sour Patch Kids, Crocs and Nutter Butter all tap into the meme-driven humor that the cohort loves, says Movers+Shakers’ CEO ...

Emirates has the most satisfied flyers with a 75.1 net customer satisfaction score in the past 12 months, while easyJet ...

The cosmetic brand’s new campaign spotlights the positive impact of its purpose-led efforts and invites other businesses to join the “unicorn parade.” ...

Paras Shah, the senior director of digital media at the CPG giant, reminds retail media networks “that is your full funnel — not my full funnel.” ...

The rapper is “hotter than hot right now” and makes the holiday campaign a “milestone moment” for the brand, according to CMO Kristen D’Arcy.

The scummy character has set up a profile that leans into tired dating app tropes, like holding a fish in his photos, to capitalize on cuffing season.

Beyond affordability, shoppers are hungry for convenience, rewards and an enriching shopping journey, according to ...

Tressie Lieberman joins the coffee chain as part of new CEO Brian Niccol’s marketing overhaul, which also includes a recent agency appointment.

The Selena Gomez-founded cosmetics brand is putting individuality at the center of its marketing as it continues to hold favor among Gen Z.

Nods to iconic film and TV like “Gilmore Girls” and “Christmas Vacation” aim to cut through the crowded retail marketing ecosystem this season.