WokTok, a new entrant in the instant noodles market by Veeba, has recently launched a TV campaign that humorously explores how Indians adapt global cuisines, particularly Chinese, to their local ...

Brand experts say that personalization has to take into account predictability to avoid notifications that can turn into ...

Brand experts say that personalization has to take into account predictability to avoid notifications that can turn into ...

Manisha Kapoor, CEO & Secretary General of ASCI, writes how products can be adapted to fit into current trends and personal styles to meet contemporary consumer expectations ...

The potential separation of Android and Chrome from Google could fundamentally alter the digital advertising landscape, ...

The platform’s slump in India is being attributed to Elon Musk focusing on the US elections and lack of outreach to ...

The advertisement and promotion expenses of the FMCG giant reduced to Rs 3182 crore in Q2 compared to Rs 3247 crore spent in the same quarter last year ...

Sunita Rajan, Managing Director, APAC Media Sales & Marketing at Bloomberg Media, has joined the esteemed jury panel for the ...

The media conglomerate spent Rs 44.8 crore on marketing, distribution and promotion during the quarter ended 30 September 2024 ...

Pirated movie content in theatres accounted for Rs 137 billion, while OTT platforms suffered Rs 87 billion, says the report ...

The TVC was aired in Hindi, Punjabi, and Gujarati, ensuring widespread reach across key potato-growing regions in India ...

Ashish Sehgal, Chief Growth Officer, Digital & Broadcast Revenue, Zee Entertainment Enterprise Ltd, has joined the jury board of the e4m Revenue Leaders 40under40 Awards. Sehgal has joined the panel ...