Amgen is a significant win for IPG Mediabrands after Amazon moved its massive media business from Initiative to WPP and ...

AT&T’s comic iPhone 16 spots, Channel 4’s chilling zombie trailer and a Domino’s ad that requires decoding.

Campbell’s Goldfish awarded creative agency of record status to Mischief @ No Fixed Address thanks to an idea that plays into the snack’s popularity among adults ...

Helenor Gilmour of Beano Brain talks about why brands such as YouTube are resonating with Gen Alpha and how the group is ...

Gen Z’s core characteristics have been mapped in many ways. But as someone born on the cusp of this cohort, what really ...

Advertisers always talk about getting their work into culture. But few ads have had the kind of staying power Geico has enjoyed with a comedy/horror commercial that’s enjoying yet another Halloween ...

Hims & Hers is taking a more serious approach to its latest campaign. The telehealth company, which is best known for its ...

Within the safe confines of a pitch, ad agencies are using AI to vet influencers, quickly put together spec work and complete other tasks.

When Meg Strachan founded jewelry brand Dorsey five years ago, she focused on two things—selling only lab-grown stones and selling them directly to consumers. A veteran marketer of startups including ...

Brand values play a pivotal role in the purchasing decisions of e.l.f.’s largely Gen Z audience. According to a recent report ...

On Breaking and Entering Media’s latest episode, Special U.S.’s Kelsey Hodgkin discusses the importance of being unique, ...

In its report to shareholders today, CEO Philippe Krakowsky said that IPG will be investing more in building out ...