New CEO Eliott Hill plans to revive this brand known for its ‘swoosh’ and ‘Just do it’ slogan. But Nike’s challenges are ...

Megan Rapinoe raves about the popularity of Sabrina Ionescu's signature shoes, praises Nike for their method of marketing ...

Dick's Ed Stack has been consumed with figuring out ways to stay ahead of competitors. These days that means doubling down on ...

Nike remains a Shoe Dog, netting 68% of sales from footwear. The company is ranked 93rd in 2023's Fortune 500 ... the same strategy in other sports. In soccer, the signing of Cristiano Ronaldo ...

Washington Mystics co-owner Sheila Johnson told CNN she thinks Caitlin Clark should not have been singled out as TIME's ...

Serena Williams retired as one of the greatest athletes ever. She and her husband, Alexis Ohanian, have two children and a ...

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Employment agreements would also clear up the “channel conflict” that happens when a school has a marketing deal with, say, ...

The career lifespan of a professional athlete can be short. Here, five athletes discuss how, why, and when they decided to ...

Reese Brantmeier isn’t just taking on the rest of the college tennis world. She’s taking on the system. The UNC star tops the ...

For Steve Nash, basketball was just one chapter in a life brimming with sports passion. Known for his dazzling passes and ...