Chanel to sponsor The Boat Race from next year in long-term partnership
Chanel to sponsor The Boat Race from next year in long-term partnership - The deal will see the race renamed The Chanel J12 Boat Race and will also see the brand become its official timekeeper.
Oxford v Cambridge renamed as ‘Chanel J12 Boat Race’ after new long-term sponsorship deal
The annual University Boat Race is to be sponsored by a luxury watch as French fashion giant Chanel launches its first foray into sport.
Oxford and Cambridge will compete in the Chanel J12 Boat Race from 2025
From 2025, the event will be renamed the Chanel J12 Boat Race in a partnership aimed at 250,000 spectators on the riverbank, viewers watching live on the BBC, and millions tuning in from around the world to what is one of the highlights of London’s sporting and social calendar.
Chanel dips its oar into sports sponsorship with Oxford-Cambridge Boat Race
Sponsoring a sports event for the first time, Chanel will become the top-name sponsor of the Boat Race. View on euronews
Chanel set to sponsor Oxford-Cambridge Boat Race
In what is set to be Chanel’s first move into sports, the French fashion house has announced its long-term partnership with ‘Th.’
Boat Race renamed in new Chanel partnership
The iconic Oxford-Cambridge Boat Race will be renamed to the “Chanel J12 Boat Race” next year due to a long-term partnership with luxury brand Chanel.
Luxury brand Chanel to sponsor Oxford and Cambridge Boat Race
French luxury brand Chanel will sponsor Britain's historic Oxford and Cambridge Boat Race next year in the first sporting sponsorship for the company known for its tailored suits and quilted purses. Luxury fashion companies are increasingly moving into the sports sponsorship space in a bid to attract new audiences.
Chanel dips oar into sport with Oxford-Cambridge boat race tie-up
The annual boat race between Oxford and Cambridge universities is to be renamed after a designer watch as part of a multiyear tie-up with Chanel, in what is the French fashion house’s first foray into sport sponsorship.
Chanel Becomes Title Sponsor, Timekeeper of Oxford and Cambridge Boat Race
From 2025, the historic annual boat race between the two universities will be known as the Chanel J12 Boat Race.
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The Chanel J12 Boat Race
The annual Thames regatta between Oxford and Cambridge Universities will be known as The Chanel J12 Boat Race after the ...
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Chanel Teams Up With the Boat Race for Its First Sports Sponsorship
Starting on April 13, 2025, the event, which takes place every year on the River Thames, will be renamed the Chanel J12 ...
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Chanel goes boating
As of June 2025, the race will be called The Chanel J12 Boat Race. The French luxury house will be the Title sponsor and the ...
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