Evolve Group Africa held the fourth instalment of the annual Uganda Marketing Excellence Awards (UMEAS) at a red carpet and ...

Kampala, Uganda | THE INDEPENDENT | Uganda Waragi’s latest innovation Lemon and Ginger has scooped another accolade at the ...

As we move closer to 2025, the world of marketing is set to undergo exciting transformations. The difference between thriving ...

With rising numbers of consumers expressing interest in sustainable eyewear, OT asked three companies how practices could ...

Achieving success in marketing necessitates a tailored approach, particularly in the realm of business-to-business (B2 ...

Authenticity is key to sustainability marketing. Brands must develop storylines that demonstrate their sincere dedication to social and environmental problems. To demonstrate development and ...

In Brief While the use of sustainability reporting has grown in the United States in the absence of a legal mandate and as a ...

Despite what seems like the well-intentioned failure of sustainability marketing, analysis of Kantar’s BrandZ data suggests that sustainability already contributes US$193B to the value of the ...

How green are your investments really? Globally, greenwashing is a pervasive problem across all industries. Close to ...

Airports around the United States are greenwashing their images with disingenuous marketing strategies about the ...

In a world in which 60% of global emissions stem from supply chains, getting business executives to embrace supply chain ...