It's unclear what kind of "innovative turning point" would prompt Samsung to launch a new brand, but Young-hee has the right idea. If the company simply launched a refreshed brand that encompassed the same Galaxy products, with only a new name to separate them, the rebrand likely wouldn't be as successful.

Samsung is reportedly considering a branding change that would drop the "Galaxy" name from future devices. There are concerns that Galaxy applies to too many different devices and no longer implies a premium product. A new report says that Samsung may be about to do something really big: drop the Galaxy branding.

Samsung is considering introducing a new premium smartphone brand that would exist alongside or even replace its iconic "Galaxy"