In 2024 e.l.f. Beauty became the company with the top-selling mass cosmetics brand in the United States, as measured by unit sales, surpassing all its legacy competitors. It was a big milestone ...

EXCLUSIVE: Linden Entertainment has named manager and producer Dana Harris a newly minted partner at the company. Additional ...

If you purchase an independently reviewed product or service through a link on our website, SheKnows may receive an affiliate commission. Below, we rounded up 11 of the best beauty advent ...

Born from 2010 onwards and raised in a world of TikTok trends and influencers, Gen Alpha is the next influential consumer that will shape the future of the beauty industry. The transformation has ...

If you're one of these parents then don't fear, I'm here to help — with over 15 years of experience as a beauty editor and with a little skincare addict indoors I feel I have found my expert niche.

The impact of Generation Z on the beauty industry is unmatched: tech-savvy, aware of current issues, and vocal about their needs and beliefs, these young people have become the newest trend ...

Every product on this page was chosen by a Harper's BAZAAR editor. We may earn commission on some of the items you choose to buy.

Promotion deals: Take 30% off everything for a limited time. All of Merit's clean beauty products are honestly so good, but the Blush Balm has gotta be the line's standout. It's the dewy and ...

Mars has responded to comparisons between the new men’s Six Nations branding and its famous chocolate bar’s logo by describing the two brands as a “match made in heaven”. Supporters ...

Read more about our Product Review Guidelines here. Although Black Friday may be over, the beauty deals aren't done yet. Whether you're on the fence about splurging for a product or just didn't ...