From FIFA's latest design to a hot AI startup's barely-there branding, recent examples show how a logo—any logo—can make a brand more real. The new Paramount logo is the fleece vest of entertainment ...

were at least 15% more likely to die (and the risk increased with more surgeries), had higher hospital costs (an average of $98,000 vs. $48,000) and had longer hospital stays (an average of 9.07 ...

Tesco logo vanishes / BBH Tesco’s visual identity has been dismantled and replaced with food photography (or ‘Icons’) that replace the letters T, E, S, C and O. The brand equity of Tesco’s ...

Despite handing out contracts to several veterans, the New Orleans Saints currently sit at 2-5 through seven weeks. The Athletic's Mike Sando spoke to an NFL executive who called the Saints ...

A couple of weeks ago, around the time of The Church of Jesus Christ of Latter-day Saints’ General Conference, I began seeing images of what purported to be a package of men’s Latter-day Saint ...

Week 7 of the 2024 NFL season is here. Per usual, we're keeping tabs on several key injuries throughout the league. Once again, a number of key names are dealing with injury statuses ahead of ...

Oct. 17 (UPI) --Louisiana-based Tigeraire says Tiger Woods and the owners of Sun Day Red golf apparel company improperly use a logo that violates the Tigeraire logo depicting a leaping tiger.

Free-agent wide receiver Marquez Valdes-Scantling will work out for the New Orleans Saints on Monday, according to NFL Network's Ian Rapoport and Tom Pelissero. The Buffalo Bills cut Valdes ...

See which team to pick here. Rookie quarterback Bo Nix is off to a fast start to his career. Denver's top pick in the 2024 NFL Draft has completed 121 of 198 passes (61.1%) for 1,082 yards and ...

Every week in the NFL, bettors, sportsbooks or both bemoan some form of a bad beat. Whether it's a spread pick, a moneyline bet, or a wager on the total points scored — there's always one ...