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Each of these companies evokes very clear emotions and ideas. You know exactly what to expect from each. BMW is “the ultimate driving machine.” Apple sells stylish, hip computers and products.

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So says a Tufts Daily article from 2009, describing what many on campus know as "The Rape Steps." Alumni report that this name has been around since at least 2004. The story of their design is a myth, ...

The best web design software lets you prototype new sites and refreshes, and create seamless user experiences. But which one is right for you? Our team of reviewers have tested, reviewed ...

Shelby Putnam Tupper is founder and creative director of Shelby Designs Inc., a small-but-mighty, full-service, customer-obsessed design consultancy.