By Pavel Yurovitskiy, CEO of KIT Global Streamlining Data Analysis Data is crucial for effective digital marketing. H ...

“AI is much broader than what you read in the news. The technology provides advantages in a myriad marketing functions, including data insights, personalization, campaign optimization ...

But influencer marketing isn't a cure-all. In this article, I'll show you the challenges you might face with the strategy and how new AI tools can help. I’ll also share a few best practices you ...

In The AI in Marketing Report, Insider Intelligence examines ... Salesforce, Google, Facebook, Apple, Under Armour, Cluep, Phrasee, Persado. Interested in getting the full report?

As a researcher who studies technology in marketing, I joined several colleagues in conducting new research that shows AI marketing overwhelmingly neglects its potential negative consequences.