By Pavel Yurovitskiy, CEO of KIT Global Streamlining Data Analysis Data is crucial for effective digital marketing. H ...

“AI is much broader than what you read in the news. The technology provides advantages in a myriad marketing functions, including data insights, personalization, campaign optimization ...

Drowning in data? Make the most of generative AI by turning marketing challenges into growth opportunities. The post The ...

As a researcher who studies technology in marketing, I joined several colleagues in conducting new research that shows AI marketing overwhelmingly neglects its potential negative consequences.