Learn how B2B organizations can adjust their sales funnels for Gen Z buyers with ABM, content marketing, and PR tactics.

Public Relations - More than one-fourth of public relations and communications professionals say they are already using ...

Gen Zers say social media's impact on their mental health is complicated—that the platforms often spark negative emotions while also often improving their mood. That's according to research from ...

In 2023, nearly half of all marketing agencies faced revenue declines, and many struggled to attract new clients because of economic uncertainty. As economic uncertainty continues into Q4 of 2024 and ...

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B2B tech marketing is constantly shifting as products, channels, and strategies evolve. However, some core principles remain constant amid all the change. An infographic (below) from Team4, which was ...

Learn how Google's updated SEO policies address AI-generated content and what marketers need to know to stay compliant.

Discover how TikTok's generative AI features and tools, such as Symphony, are impacting content creation, personalization, ...

This case study outlines how Annie's Homegrown used grassroots marketing to propel itself from a home-based startup selling a commodity food item—packaged macaroni-and-cheese—in small mom-and-pop ...

TikTok has become Gen Z's favorite social platform for getting product information as well as for consuming news, according ...

When the calendar turns to spring every year (and the weather actually cooperates), most people begin an annual rite of passage: We stuff coats into closets, dust off the deck furniture, and begin the ...