Verizon and T-Mobile are pouring more marketing behind newly expanded rewards programs offering discounted and exclusive ...

Amazon DSP Ad Relevance uses AI and advanced modeling to deliver relevant ads for top brands like Unilever and PepsiCo, ...

The Ad Age Emerging Tech Summit, to be held virtually on Nov. 12, culminates in an interactive session covering the most ...

Get to know the 16 standout marketing and advertising execs who will be honored in this year’s Leading Women Mexico program.

Within the safe confines of a pitch, ad agencies are using AI to vet influencers, quickly put together spec work and complete other tasks.

When Meg Strachan founded jewelry brand Dorsey five years ago, she focused on two things—selling only lab-grown stones and selling them directly to consumers. A veteran marketer of startups including ...

Adidas’ Messi x Bad Bunny collab, Nike’s New York Liberty tribute and special pair of U by Kotex jeans.

On Breaking and Entering Media’s latest episode, Special U.S.’s Kelsey Hodgkin discusses the importance of being unique, ...

According to a 2023 Edelman study, 88% of adult consumers around the world say that trust is an important consideration when ...

Legal experts share tips for complying with rules taking effect in April aimed at making it easier for consumers to cancel ...

“Bring the Nice” succeeds “Raised by Wolves,” a marketing theme the Timberwolves used for the past four seasons, meant to ...

Brand values play a pivotal role in the purchasing decisions of e.l.f.’s largely Gen Z audience. According to a recent report ...