Over the last year, Tesco has been innovating with its customer emails, driving upticks in CTR by incorporating a range of ...

As consumer behaviour shifted, the leadership team at this global food manufacturer identified digital as a critical growth ...

Digital Shift is a quarterly report on the latest technology developments within marketing and ecommerce. This is chapter two ...

A leading global spirits brand recognised that their marketing teams needed to accelerate their digital capabilities to keep ...

Digital Shift is a quarterly report on the latest technology developments within marketing and ecommerce. This is chapter ...

Digital Shift Q4 2024 explores the use of AI in research and analysis, alongside the increasing sophistication of AI agents ...

This global FMCG leader recognised the need to stay ahead in digital commerce, the fastest-growing retail channel. As the ...

Facing an over-reliance on promotions and a product-focused mindset, this global consumer goods company needed to transform ...

At the Festival of Marketing, Spark Foundry’s Marcos Angelides detailed the potential of GenAI to upend ecommerce, making it ...

Michelle Peluso, EVP and Chief Customer & Experience Officer at CVS Health, on how the company uses customer insight to ...

Boost confidence and accelerate your team’s marketing and ecommerce capabilities to help them deliver a seamless customer experience in an omnichannel retail world.

Boost confidence and build capabilities in every area of marketing and ecommerce across your organisation to accelerate commercial performance.