What you need to know A report from the Korean media outlet E-Today claims that Samsung is exploring a new smartphone brand to replace or join the Galaxy brand.The article compares Samsung's ideas of a brand addition to the automotive industry,

Samsung is reportedly considering a branding change that would drop the "Galaxy" name from future devices. There are concerns that Galaxy applies to too many different devices and no longer implies a premium product. A new report says that Samsung may be about to do something really big: drop the Galaxy branding.

Samsung wants to separate its S and Z-series devices from the broader Galaxy umbrella because the branding is too diluted

As of Oct. 29, you can get the Samsung Galaxy A15 for just $179.99. That's $20 off its normal price of $199.99 and a 10% discount. The phone is unlocked, so it can be used with the carrier of your choice. This price applies to both the Black and Light Blue colors.

Samsung is reportedly considering an expansion to its smartphone branding, selling phones by a name other than Galaxy.

Samsung's Galaxy brand of devices has defined the company, heck, the entire tech industry since its inception back in 2009. It's one of the