and then spent two years creating the perfect modern bra. They threw out how traditional bras look, feel, and fit. Cuup makes sizing measurements on real bodies, not a dated sizing system.

Keep your delicates (and the skin they touch) in good condition.

In This Article People Finding a comfortable bra that’s also supportive can ... for advice on picking the most comfortable, well-fitting, and durable bras. Here are the best bras for large ...

Finding a comfortable and supportive bra can be difficult no matter your ... When you're searching for the perfect fit, it's important to consider the size to start, but you can't overlook the ...

It's a contentious topic for many - so the experts at luxury lingerie retailer Pour Moi have launched a ‘Clean Bra Calculator ... pieces of underwear in perfect condition for as long ...

We know the challenge of finding the perfect sports bra—some pinch, some lack support, and others just don’t look cute. That’s why we’ve carefully tested a range of sports bras to bring ...

The Victoria’s Secret show signalled a return to the bombshell. But consumer sentiment has shifted and priorities have changed. What’s influencing purchases?

To ensure the perfect level of support, go to a specialist fitter, or use an online bra-fitting tool - one study reported that 17% of elite women athletes who were given an individual bra ...

Although fit is the most important aspect of a good ... If your idea of the perfect sports bra is one that you’ll immediately forget you’re wearing, this Brooks racer-back is a solid choice.

There are no rules saying anybody’s got to wear a bra. If you get ... cups for a customized fit, and wider straps won’t dig or pinch. Lululemon’s bras are perfect for teens just begging ...

What makes this one work so well is that it's fully adjustable from the straps to the band, which allows me to achieve a customized fit. These are key features for me, because most bra straps tend ...