Apple has over 1.5 billion active customers around the world, but only 510 stores in 22 countries. Steve Jobs started the Apple Store as a place where people could experience Apple products first ...

We just saw the iPhone 16 launch in September, but Apple could only pack so much into that showcase. The rumors suggest that the tech giant still has a lot to unveil this year, and reports ...

Before you buy an Apple product, make sure to check out our deals roundup to find sales and get the best prices. We have price charts for Apple's Macs and iPads, along with a Weekly Deals section ...

In October, Apple Intelligence features exited beta with the full rollout of iOS 18.1 to the public. However, not every one of the AI-powered capabilities Apple's promised is available right away.

Apple's generative AI capabilities will be at the heart of the iPhone 16 experience -- over time. Right now, you can try out the public beta if you have an iPhone 15 Pro or any iPad or Mac with an ...

The unusual streamer that only offers original content, Apple TV+ has become such a hub for acting talent that Timothée Chalamet has done ads about how he feels left out. Although the strategy ...

How do I contact Apple? You can contact the Apple customer service team by calling 0800 048 0408. Alternatively, you can visit the contact page on their website. Students aged 16+, parents of ...

During Apple's iPhone event in September, the announcements that sparked initial buzz weren't the new phones but the health-based updates to the new AirPods Pro and Apple Watch models. Apple ...

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The initial version of Apple Intelligence focuses on helping you with words and photos. Prepare to be impressed and unnerved. By Brian X. Chen Brian X. Chen is The Times’s lead consumer ...

Here’s how it works. Now that Apple has unleashed its new iPhone 16 lineup and we've had a chance to thoroughly test each model, the iPhone 16 Pro Max reigns as the best iPhone you can buy.