Learn how B2B organizations can adjust their sales funnels for Gen Z buyers with ABM, content marketing, and PR tactics.

Public Relations - More than one-fourth of public relations and communications professionals say they are already using ...

In 2023, nearly half of all marketing agencies faced revenue declines, and many struggled to attract new clients because of economic uncertainty. As economic uncertainty continues into Q4 of 2024 and ...

Gen Zers say social media's impact on their mental health is complicated—that the platforms often spark negative emotions while also often improving their mood. That's according to research from ...

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In 2022, Twitter (now X) informed advertisers that their ads on the social network had been running on profiles that solicited child sex abuse materials. After the notification, Dyson, Mazda, Forbes, ...

Learn how Google's updated SEO policies address AI-generated content and what marketers need to know to stay compliant.

Discover how TikTok's generative AI features and tools, such as Symphony, are impacting content creation, personalization, ...

TikTok has become Gen Z's favorite social platform for getting product information as well as for consuming news, according ...

This infographic covers tips for successfully selling to executives structured around a STRATEGIC model with nine pillars.

The landscape of marketing and technology has experienced a seismic shift over the past three decades. Martech platforms, the founding and rapid expansion of social media networks, Big Data, and other ...

Learn how B2B brands can stand out with SMS marketing by employing personalization and omnichannel strategies to boost ...