B&T chats with Prophet's founders on marketing mix modelling. Which will hopefully turn proclaimer of God into profits.

Diversity Council Australia invited Campaign Edge’s Dee Madigan, IAG’s Niki Kesoglou, comedians Michael Hing and Lou Wall, ...

This time out on B&T’s Best of the Best, we’ll be taking a look at the industry’s greatest creative minds from agencies that ...

Virgin Australia has appointed Kristy Meudell as its new head of consumer PR and social. In this role, Kristy will be ...

Brand lift measurement company On Device has found that cross-media campaigns are more effective than single-media campaigns ...

The wait is over! The nominees for the highly anticipated TikTok Awards have been revealed, and the competition is fierce!

Ogilvy Melbourne has won the Target creative account, B&T understands. Ogilvy Melbourne declined to comment on the win, but ...

Australia’s farmers run multi-million dollar businesses, own an average of 2.1 properties, are more likely to buy cars, ...

The WNBL has announced that the Ford Dealer Network has committed as a Major Partner ahead of the 24/25 Season. The Cygnett ...

Bruce Lehrmann, the former Liberal party staffer embroiled in one of Australia’s most high-profile legal cases, has cleared a ...

NIKE, Inc, the National Basketball Association (NBA) and the Women’s National Basketball Association (WNBA) today announced a ...

Brand trust is becoming a key determinant in whether consumers engage with a brand, but equally critical is how quickly and ...