Helenor Gilmour of Beano Brain talks about why brands such as YouTube are resonating with Gen Alpha and how the group is ...

Hims & Hers is taking a more serious approach to its latest campaign. The telehealth company, which is best known for its ...

Brand values play a pivotal role in the purchasing decisions of e.l.f.’s largely Gen Z audience. According to a recent report ...

Verizon and T-Mobile are pouring more marketing behind newly expanded rewards programs offering discounted and exclusive ...

On Breaking and Entering Media’s latest episode, Special U.S.’s Kelsey Hodgkin discusses the importance of being unique, ...

Campbell’s Goldfish awarded creative agency of record status to Mischief @ No Fixed Address thanks to an idea that plays into the snack’s popularity among adults ...

Within the safe confines of a pitch, ad agencies are using AI to vet influencers, quickly put together spec work and complete other tasks.

Advertisers always talk about getting their work into culture. But few ads have had the kind of staying power Geico has enjoyed with a comedy/horror commercial that’s enjoying yet another Halloween ...

When Meg Strachan founded jewelry brand Dorsey five years ago, she focused on two things—selling only lab-grown stones and selling them directly to consumers. A veteran marketer of startups including ...

Adidas’ Messi x Bad Bunny collab, Nike’s New York Liberty tribute and special pair of U by Kotex jeans.

In its report to shareholders today, CEO Philippe Krakowsky said that IPG will be investing more in building out ...

Gen Z’s core characteristics have been mapped in many ways. But as someone born on the cusp of this cohort, what really stands out for me is the tumultuous nature of life lived ...