Nike makes huge business move to ensure dominance in sports
Nike and major sports leagues have a long history of working together, which continues to bond them to this day. Nike first ...
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Nike’s Elliott Hill Discusses Nike’s Role in the Growth of Basketball
Elliott Hill, who assumed control of Nike on Oct. 14, spoke during a basketball-centered event at the brand's New York City ...
WNBA Fans Loved Nike Basketball's Clever Analogy After Lynx's Win Over Sun
Minnesota Lynx guard Courtney Williams and forward Napheesa Collier celebrate their team's win after Game 5 of the 2024 WNBA Semifinals against the Connecticut Sun at Target Center. Mandatory Credit: ...
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JuJu Watkins’s Nike extension ‘one of the richest shoe deals’ in women’s basketball
Women's college basketball star JuJu Watkins extends her deal with the sportswear brand Nike, having first signed in 2022.
Report: JuJu Watkins, Nike Agree to New Contract; Among Biggest in Women's Basketball
USC guard JuJu Watkins is already one of the biggest stars in women's basketball as she enters her sophomore season, and she ...