Your uniqueness is there; you just have to find it. Here's how. We'll be in your inbox every morning Monday-Saturday with all the day’s top business news, inspiring stories, best advice and ...

Unique Selling Proposition ... you have to sell yourself on it. This is especially important when your product or service is similar to those around you. Very few businesses are one-of-a-kind.

Redfin's unique selling points have vanished ... But in the end, these ideas turned out to have as much business sense as decked-out offices for unprofitable businesses, and Redfin is now ...