Smile 2 director says the movie's viral marketing strategy is "blurring the lines between reality and fiction" to help "build credibility" for the horror sequel
Eagerly anticipated horror sequel Smile 2 is nearly upon us, but the film has probably already caught your attention online ...
collider1mon
‘Smile 2’ Hits One Last Global Box Office Milestone After Digital Debut
Smile 2 grossed just over $1 million domestically ... the film a proper theatrical push and unleashed an impressive viral marketing campaign that it replicated for the sequel.
Yahoo1mon
You Can Watch the First 7 Minutes of ‘Smile 2’ Online — but Only if You Smile Into Your Webcam the Whole Time
The first seven minutes of “Smile 2” is the most I’ve ever smiled ... turned into a sleeper hit thanks to some creepy, viral marketing stunts, like dead-eyed models sitting behind home ...
Forbes2mon
The Best New Horror Movie For Halloween Arrives With High Review Scores
It attracted a lot of attention for viral marketing which hired actors to creepily smile while frozen in place at places like baseball games, which made it to TV. Now, Smile 2 is here and it’s ...