Private-label marketing gets you shelf space, but that doesn't mean the product will be supported by an advertising campaign. Your product needs to "sell itself" on the store shelf to do well in a ...

VP Katie Waeltz shares insights into the changing marketplace and how the co-op is evolving its efforts to meet consumers' ...

So they buy the store’s private label brand because their connection with the store brand is more meaningful than their connection with an individual product brand. “The success we are seeing ...

Check your pantry: If you’re like most Americans, you’ll have some private-label products in there. Also known as store brands, these are goods carrying a food retailer’s own name or ...

Retailers can use the market research and data-driven insights they collect from customers to create products that resonate ...

Organic and eco-friendly private label foods have been among the best-selling items, driven by consumer demand for healthier and more environmentally responsible options. Top Performers: Organic ...

Take-Two Interactive is selling off its indie games label Private Division, which published titles such as The Outer Worlds ...

Peloton is bringing its apparel collection to a wider audience, partnering with Nordstrom to offer its private label women’s and ... Peloton will sell its Bike+ in 300 Costco stores and online.

In today’s Take-Two quarterly earnings, the publisher behind games like Bioshock and Grand Theft Auto announced it has sold off its Private Division label to an unnamed buyer. The Private ...

“We are having meetings with retailers about private-label products and services ... under which retailers are not allowed to sell Panasonic’s products at discount prices in exchange ...