The number of times a link on a Web page is clicked compared to the number of times it is displayed. Advertising royalties paid to websites are often based on click-through rate (CTR), and the ...

Average email open rates continued their downward path during 2011 and the first quarter of 2012, though click-through rates (CTRs ... For the study, open rates* are calculated as the number of ...

Within a month, Serena's Facebook video received well over 1 million views and helped escort more than 8,000 users to the company's campaign Web site, for a click-through rate of 0.72%—more than 14 ...

Just think about the number of people you see walking down the street ... In the last two quarters, click-through-rates on mobile were 11.18 percent, and CTRs on desktop increased to 4.25 percent.

with the number of location-based campaigns across the Verve network jumping from 17 percent in 2011 up to 36 percent in 2012. Also highlighted in the report are several successful case studies. For ...