Aligning KPIs with overall business goals ranks as the next biggest challenge (49% cite it as an issue), followed ... look at engagement metrics to evaluate the impact of their digital marketing ...

On average, 38% of retail marketing budgets are devoted to digital channels, according to a recent report from Conversant. Moreover, 20% of retail marketers report that digital now accounts for 50-75% ...

How CMOs can strategically leverage the right technology to encourage and drive marketing innovation and achieve their ...

This article identifies data collection challenges and explores how a decentralized approach, leveraging blockchain ...

In this time of transformation, firms must adapt to remain competitive and deliver the best possible client experience.

More than 600 songs appeared on the TikTok Billboard Top 50 this year. Just 24 subsequently jumped to the Hot 100.

Digital marketing is a constantly changing field, driven by innovation and the emergence of new trends. To succeed, ...

The biggest driver of these safety changes is the range of parental consent to children’s access. Some of the first initiatives for managing consent were established in the internet’s nascent years.

As search engine algorithms continue to evolve, local businesses must adapt their strategies to remain visible and ...

Digital marketing is rapidly transforming, driven by technological advancements and changing consumer behaviors. Artificial Intelligence (AI) is at the forefront of this transformation, offering ...

Digital marketers who focus on TikTok will face additional challenges in 2025 ... m starting to put less and less faith in influencer marketing as a vehicle for the distribution of and marketing ...