By Pavel Yurovitskiy, CEO of KIT Global Streamlining Data Analysis Data is crucial for effective digital marketing. H ...

As we close out 2024, we're facing a marketing industry that is changing faster than ever. To stay ahead, it's crucial to ...

“AI is much broader than what you read in the news. The technology provides advantages in a myriad marketing functions, including data insights, personalization, campaign optimization ...

As a researcher who studies technology in marketing, I joined several colleagues in conducting new research that shows AI marketing overwhelmingly neglects its potential negative consequences.