Nike and the NBA have agreed on a 12-year contract extension that will keep the company as the league’s exclusive uniform and apparel provider, along with the WNBA and the G League, the company told The Athletic. The NBA and Nike finalized the deal this summer.

Apple CEO Tim Cook has been on Nike's board for almost 20 years, and now he has to help guide the major sports brand through some stormy weather.

Tim Cook followed Steve Jobs’ now legendary return, and Apple’s doing better than anyone dreamed. Parag Agrawal followed Jack Dorsey’s second tour at the company formerly known as Twitter, only to be digitally defenestrated by Elon Musk.

Apple CEO Tim Cook said he continues to apply Steve Jobs' leadership lessons, including hiring people that challenge him.

Boston Celtics star Jaylen Brown wasn't selected to suit up for Team USA in the 2024 Paris Olympics this past summer. Still, Brown revealed he doesn't plan to join Nike to boost his chances of representing the United States at the 2028 Olympics and beyond.

In 2028, if I have to sign to Nike to increase my likelihood of playing USA basketball, I’ll pass. I think the essence—you see it in our grassroots—kids, instead of

Boston Celtics superstar wing Jaylen Brown went on the Stephen A Smith Show to set the record straight with Stephen A, one of his biggest critics. In the conversation, Brown said he will not play for Team USA in the 2028 Olympics in L.