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Nike signs long-term extension with NBA and WNBA

The New York Times · 1d

Nike to remain NBA’s exclusive uniform, apparel provider on new 12-year contract extension

Nike and the NBA have agreed on a 12-year contract extension that will keep the company as the league’s exclusive uniform and apparel provider, along with the WNBA and the G League, the company told The Athletic. The NBA and Nike finalized the deal this summer.

National Basketball Association · 1d

Nike signs 12-year partnership extension with NBA, WNBA and G League

Nike will continue to design and manufacture NBA, WNBA and G League uniforms and on-court apparel through 2037.

Nike and NBA Sign 12-Year Extension on Uniform Deal

Nike and the NBA struck a deal in 2015 that brought the sportswear brand in as the jersey sponsor for the NBA starting with the 2017-18 season. The eight-year deal was reported to be worth $1 billion. The upcoming NBA season, which begins Tuesday night, marks the last season under the original deal.

Lakers, LeBron James and Nike

ClutchPoints on MSN · 4h

Nike drops powerful LeBron James ad before Lakers' opener vs. Timberwolves

Ahead of the Los Angeles Lakers season opener against the Minnesota Timberwolves, Nike delivered a powerful message from LeBron James. In the video, a close-up of LeBron is shown, his eyes closed. He appears to be in a state of deep, relaxed concentration. A slow pull-in zooms closer on James' face and he begins speaking over the advertisement.

CBSSports.com · 1d

Lakers' LeBron James: Playing in season opener

Playing in season opener

Total Pro Sports · 12h

LeBron James And Nike Deal: Whopping Amount Popular Shoe Brand Pays To Lakers Superstar

Explore Lakers Star LeBron James' Nike deal and other endorsements contributing to his $1 billion net worth and legacy.

21mon MSN

Charles Barkley on Griffeys watching LeBron, Bronny: 'Nike commercial waiting to happen'

Ken Griffey's not flying all the way from Florida to L.A. not to see Bronny play." Sure enough, LeBron and Bronny ...

6hon MSN

Nike makes huge business move to ensure dominance in sports

Nike and major sports leagues have a long history of working together, which continues to bond them to this day. Nike first ...

12h

Celtics' Jaylen Brown says he won't sign with Nike to increase his chances of playing for Team USA

Boston Celtics star Jaylen Brown wasn't selected to suit up for Team USA in the 2024 Paris Olympics this past summer. Still, ...

13h

Nike’s Elliott Hill Discusses Nike’s Role in the Growth of Basketball

Elliott Hill, who assumed control of Nike on Oct. 14, spoke during a basketball-centered event at the brand's New York City ...

Axios Houston on MSN17h

Houston Rockets aim for new heights this season

The Rockets tip off a promising NBA season this week. Why it matters: For Houston, it's where the rubber meets the road. The ...

SB Nation on MSN20h

2024-2025 NBA and Rockets award predictions

What’s an NBA season without some predictions? Who is set to boost their resume with accolades and glory? Most importantly, ...

1d

NBA, Nike release Houston Rockets jersey schedule for 2024-25 season

Via the NBA’s new LockerVision update, we now have details for Houston’s planned jerseys and uniforms for all scheduled games ...

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