Apple prepares M4-based iMac, Mac mini, and MacBook Pro launch this week
The new iMac reflects a strategic shift for Apple. Following the M1 version launched in spring 2021, the iMac only saw a refresh in late 2023 with the M3 variant. The M4 chip is critical to Apple’s AI initiatives, prompting a comprehensive update of the Mac lineup—the first since Apple transitioned to in-house processors.