Fox Corp. has reorganized its ad sales, marketing and brand partnerships group, making some notable exec hires but also trimming of 3% of the unit's workforce.

Fox Corp. is the latest big media entity to restructure its ad-sales operations as TV companies work harder to capture Madison Avenue’s dollars. Fox on Wednesday unveiled a series of new hires of sales executives who had previously worked at Warner Bros.

Fox is expanding its ad sales team with an emphasis on growing its tech capabilities, the company announced today. The media company will maintain its teams devoted to sports, news and entertainment verticals,